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| 10/10/2007: Launch Press Release |
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| Home10/10/2007: Launch Press Release |
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| FIVEHUMANS SET TO LAUNCH ON OCTOBER 28th.
THE CAUSE RELATED E-COMMERCE SITE PREPARES TO IGNITE CHANGE
Seattle, Washington., - October 10th. 2007 – FiveHumans™, a new branding company with the self appointed task of curing ignorance through hip, fashionable clothing, is set to launch October 28th, 2007.
Created to raise awareness, FiveHumans™ is using the power of impressions to spread knowledge. “People want to showcase their support, and we’re providing a cool way for them to do just that”, said FiveHumans™ co-founder, Lee Fine. To bring the point home, FiveHumans™ is launching with disease related quips, quotes and facts boldly printed on fashionable T-shirts in order to maximize awareness. “Eventually, we will have a stable of causes we are supporting”, adds Lee.
No reinvention of the wheel, just the opportunity to utilize one of America’s iconic vehicles, the T-shirt, as a resource for all humans to share knowledge and erase fears. The difficulty of “popularizing” disease was overcome by FiveHumans™ through the incorporation of information, knowledge and truth in its slogans, a rather appealing way to the hearts and minds of the masses. “People need to know that heart disease is the number one killer in America, and humans should never be afraid to wear their cause on their chest.”, said Aaron King, FiveHumans™ co-founder.
To leverage their support, FiveHumans™ will be donating 10% of each shirt sold to the related non-profit. “While raising awareness is definitely our core mission, we also intend to raise a lot of money for many non profits, and cause related organizations”, said Lee.
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